In december Swedish alternative/progressive hard rock trio We Could Build An Empire are back with the follow-up to their 2011 eponymous debut. On the new album called ”In This Place” the band have worked with the reputed Jens Bogren at Fashination Street Studios (Opeth, Katatonia, Witchcraft) and legendary producer Zed Smon. Zed most famously worked with the biggest poprock band inside Sweden, Kent on their major breakthrough albums during 1997-2002.

The aim for the new album was to make every track stand out as a great song on it’s own, carefully produced and mixed to match the vibe and the lyrics of each one. This is why it took some extra time to finish the album, patiently waiting until very busy producer Jens Bogren had time to mix the final three songs.

Looking back at the debut Classic Rock Magazine’s PROG issue wrote:

“Opener “Finest Work” has a muscular metallic tinge that nods to Alice In Chains, while there’s a touch of Peter Gabriel in “Easy”. A charm all it’s own.”

Even though the debut was a non-budet self-release it did get some attention in the US as well:

“We Could build An Empire is a fine modern melodic rock release which perfectly fuses elements from alternative rock and progressive rock into a collection of completely saturated and compelling tunes. Fans of the likes of Mew, Soundgarden, Muse, and Coldplay might find it further interesting, since We Could Build An Empire presents yet another way of combining alternative rock and progressive rock.”

Seaoftranquility.org, US

Bassist/vocalist Marcus Pehrsson share his thoughts on the new album:

– I guess we have to a great extent stuck with our influences and that’s still a little bit of everything we like really, all the great music we love from Tool, Soundgarden and Radiohead to AC/DC, PJ Harvey and King Crimson. Music to me should be without boundaries. Just let it flow, any path it takes really, that’s what our music is about. We like it diverse, like an old Led Zep or Beatles-album in that sense, whatever happened to that idea?

First single ”All In This Together” was released in the spring of 2016 and since then the band also put out an temporarily EP with the first four songs that Zed had mixed. Once all the eight songs was done the band signed up with Mighty Music and the EP was withdrawn for the benefit of the full-lenght album.



“In This Plan”, album released December 2017

Line Up

Pontus Wallin – guitars, backing voc
Marcus Pehrsson – bass, lead voc
Michael Olsson – drums





Mighty Music

Vesterbrogade 45
1620 Copenhagen V