“So here we are finally! I am now working with Target Group from Denmark for my solo stuff. They did a great job on the last Electric Boys album so coming up next is the release of my new album Game! Set! Bloom!!”
He’s got an unmistakable and natural rock star swagger, yet at the same time is a salt of the earth kind of guy. That’s Conny Bloom, one of the most charismatic frontmen in Swedish rock music.
As a teenager Bloom, born as Ulf Conny Blomqvist in Stockholm 1964, learned his trade in bands such as Road Rats and Neon Rose but found success and fame in the early 90s as the center of attention in influential – and still active – groove rock combo Electric Boys. However, as a solo artist he’s doing something completely different.
On his two latest albums, he’s singing in Swedish. Musically and lyrically you could put him in the tradition of, say, Pugh Rogefeldt and Stefan Sundström, storytelling folk rock with traces of psychedelia, funk and 60s pop.
As a songwriter, Conny Bloom moves between seriousness and humor. He has a unique way with words, says he sings the way he talks and there’s no reason to doubt him since that swagger of his means he always walk the talk.